Tag: social media

Is Product Innovation a Social Activity?

Ben Kaufman, CEO of Quirky (photo by David Johnson - Entrepreneur Magazine)

When it comes to product innovation should big industry rely on the voice of the consumer to guide its decisions? How much investment should a company make in social media monitoring, outreach and market research? A recent post (Can You “Go With Your Gut” in Product Development?) on this blog asked whether market research was worth anything in product innovation. Some …

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