-
Subscribe to These Stories
Connect with PTC
Email Facebook PlanetPTC Communities Twitter YouTube FeedBurner
-
In the News
- U.S. manufacturing picks up pace
- Joe Cogliano | May 1, 2012
- Boeing eyes $5.5 billion deal for 737 MAX jets
- Business News | May 1, 2012
- Ultracapacitors Make Wind Power Viable
- Design News | May 1, 2012
- Keeping the Customer Digitized
- Businessweek | Apr 30, 2012
- Cincinnati manufacturing growth slowed in April, survey says
- Business News | Apr 30, 2012
Tags
automotive collaboration compliance design education electric cars engineering engineering calculations environmental engineering FIRST green energy manufacturing medical devices PLM product design product development retail robotics social media Social Product Development software software development STEM StreetScooter supply chain
Tag: social media
Is Product Innovation a Social Activity?
When it comes to product innovation should big industry rely on the voice of the consumer to guide its decisions? How much investment should a company make in social media monitoring, outreach and market research? A recent post (Can You “Go With Your Gut” in Product Development?) on this blog asked whether market research was worth anything in product innovation. Some …