Author Archives: Marie Lichtle

About Marie Lichtle

Marketing Communication Specialist at PTC

Luxury Brand Porsche Creates a Winning Formula

Porsche Panamera, SOCIALisBETTER photostream on Flickr

While some car manufacturers continue to struggle in this long economic crisis, German sports car manufacturer Porsche has surged ahead, posting double-digit earnings and sales growth for 2012. Despite turbulent times amidst a Volkswagen takeover, the Stuttgart-based company generated revenues of $13.15 billion last year, up 28 percent from the previous year, and achieved a best-in-class operating margin of 18.5 …

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Handle Unexpected Repairs with Product-Centric Service Information

Aircraft taxying

Ground collisions at airports—whether it’s catering trucks or airplanes—are not as rare as you might think. Just last Sunday, at Paris Roissy-CDG airport, two planes collided with each other. Collisions don’t often make the headlines because they usually happen at very low speed when taxiing, therefore no one gets hurt and it’s not very spectacular. Repairs and the grounding of …

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For Manufacturers, Going Digital Means More than Producing a PDF

Service Lifecycle Management_jpg

Today, most manufacturers produce digital documentation, a practice which began over 20 years ago. But let’s look at digital documentation in the context of a complex product. Consider what happens when a company—let’s say Bombardier—sells high-speed trains to a railway operator. Back in the 1980s, updating documentation for such a system was a complete nightmare: it meant physically replacing dozens …

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Services Revolution Spells New Opportunity for Manufacturers

Whirlpool

In today’s hyper-competitive market it can be challenging for manufacturers to differentiate themselves from competitors. One strategic way to stand out from the crowd is by adding services to the product portfolio. And examples of this can be found in almost every industry. Back in the 1990s, IBM moved from the manufacture of hardware and software to providing services. The …

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Empower Your Service Crew with Dynamic Product Information

flickr.comphotoscampdarby

If you’re anything like me, you throw user manuals out with the packaging. Why? Because they’re pretty useless. Interpreting cryptic drawings and less-than-adequate instructions which don’t really apply to your particular problem is infuriating. That’s why many consumers turn to online resources. Just search “maintenance” on YouTube for instance and nearly 200,000 videos will show up explaining anything and everything …

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Beat Out Your Retail Market Competitors with PLM

flickr.com/photos/generationbass/

How clothes are designed and sold – an interesting topic that concerns everyone. But what do we really know about the challenges facing the retail market today and what makes a brand successful? We know that trends change rapidly and new brands appear every day. Innovations can be copied extremely quickly across the globe. And, in the retail industry, the most …

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PLM & ERP: Brewing the Right Formula

flickr.com/photos/shonk/

These days, there is an incredible amount of ongoing debate over PLM and ERP: white papers, blog articles, discussions in social media. In difficult economic times everyone tries to improve their processes and outdo their competitors. And both PLM and ERP play a key part in bringing you success. I recently attended a workshop organized by a French association called …

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