Uncovering World’s Fair: Technology in Troubled Times

1964 New York Worlds Fair_Trip to the Moon exhibit

Lori Walters thinks the future may be buried beneath a soccer field in Queens.

That’s where the University of Central Florida historian, who specializes in technology and science, believes workers may have buried the Underground House, an exhibit from the 1964 World’s Fair, which millions attended 50 years ago this summer.

That fair, and the 1939 New York World’s Fair whose 75th anniversary has arrived with surprisingly scant attention, held out a promise of a “World of Tomorrow” in which technology would solve the many, many problems of their respective times.

Studying them, says Walters, offers a lesson in how that promise proved elusive.

World War II, nuclear weapons, and the Cold War followed the 1939 world’s fair; Vietnam, government corruption, and pollution came after the 1964 installment.

And in the wake of these two spectacles, says Walters, “we come to the realization that, in fact, technology is not going to make your life better.”

Built at the end of the Depression on the onetime ash dump made famous by F. Scott Fitzgerald’s The Great Gatsby, the 1939 fair introduced Americans born before the widespread use of airplanes and who mostly didn’t own cars to the “wonder world” of far-off 1960, in which uncongested 14-lane superhighways rose above sparkling cities.

It showed them technological miracles including television, FM radio, color film, 3D motion pictures, fiberglass, nylon, rayon, fluorescent lights—even an early fax machine—in streamlined art deco pavilions. It paraded herds of cows into newfangled milking machines and, in the Westinghouse pavilion, pitted Mrs. Modern against Mrs. Drudge in a dishwashing contest; Mrs. Modern, with her brand-new Westinghouse dishwasher, always beat Mrs. Drudge and her porcelain sink. Then it sent fairgoers home, weary and astonished, wearing little blue buttons that read, “I have seen the future.”

Even on the eve of World War II, people were encouraged to believe that science and technology could give them everything from happy cows to rested housewives, and solve most of the rest of their problems. But it didn’t. It just created new ones.

Among the miracles of science introduced at the 1939 New York World’s Fair? Asbestos. Japan and China were at war before the spectacle had even opened. Before it closed at the end of that first summer, so were Italy and almost all the rest of Europe. And when it closed, the steel used to build it was melted down to make bombs.

“Almost every generation goes through this process of reinventing faith in technology, and the search for solutions to central problems through technology,” says Robert Rydell, a history professor at Montana State University and coauthor of Fair America: World’s Fairs in the United States. “And the fairs have been central to that. They’re held very much to offset people’s worries with ongoing dreams that there will be a better world of the future brought to you by the magic of science and technology.”

It would happen again in 1964, when rocketships and visions of moon bases rose from the same Queens landscape, along with the heliport and Unisphere now familiar from the movie Men in Black.

The big American companies that had exhibited their innovative products in 1939 were back in 1964, but poor management and bad design were already threatening their dominance. Rather than solving problems, technology had brought pollution and toxic waste, not to mention fear of nuclear annihilation—hence, the Underground House.

Visitors yet again saw visions of soaring skylines with wide elevated highways and giant parking garages, but by then cities were becoming blighted rather than utopian. Patriotism was giving way to racial protests and opposition to widening involvement in the Vietnam War. Mrs. Modern was becoming a feminist.

“I look at the ‘64 fair as the break point between, I don’t want to say the innocence of the ‘50s, but it was an era in which we did not question corporations and the government as much as one would do by the end of the 1960s,” Walters says. “It was a bridge between a more innocent America and the America that we were going to have.”

One pavilion imagined a vehicle whose front end would cut down the trees of the Amazon while its back-end laid down a highway to give access to the jungle’s riches.

“This was just a few years before the first Earth Day,” Walters says. “And it makes us really look at what technology is doing. There is still the idea of the utopian world, thanks to science and technology, but by the 1970s the visions are all dystopian.”

Despite their promises of progress through technology, when the world’s fairs closed, America would be “confronted solely with the actual world of tomorrow, which, from all indications, will be a harsh and comfortless contrast,” one newspaper said.

Back in Queens, Walters and other scholars hope to use ground-penetrating radar and endoscopic cameras to see if the Underground House is buried under Flushing Meadows Corona Park. She sees the project as a potential lesson for local middle-school students, teaching them about robotics and the science behind archaeological techniques.

See Lori Walters’ digital re-creation of the 1964 World’s Fair.

Photo courtesy of Queens Museum of Art

About Jon Marcus

Jon Marcus is a writer based in Boston and a contributor to newspapers and magazines including the Washington Post, New York Times, Boston Globe Magazine, and the Times (U.K.) Higher Education magazine.
This entry was posted in Connections, Connections, Insights and tagged . Bookmark the permalink.

8 Responses to Uncovering World’s Fair: Technology in Troubled Times

  1. cedup says:

    Where cops armed like military in 1964? Nope, technology is being used against everyone, always has, always will be. None of the World’s Fairs showed how out of control cops are and how this country will DEVOLVE, not EVOLVE.

  2. Srt n'sGarchnt os says:

    Our culture makes inept usage of its key power totems. Had the Trylon and Perisphere not been demolished, America would never have been attacked by the Axis powers.

  3. Ron says:

    The Underground World Home “may’ still be there in part. Back at the time of the World’s Fair, the contractual requirements were that after the fair, each of the exhibitors had to remove the pavilion to a depth of 3 feet below the surface. Many of the pavilions had foundations that went deeper than 3 feet so when their pavilion was demolished many of the lower parts of the pavilions foundations remained. For example, there is an aerial photo of the area where the General Motors pavilion once stood. Due to the underground presence of some part of the foundation wall the grass on the surface is a slightly different color than the surrounding area. As a result, from the air you can still see the “ghost” of the foundation wall of the GM pavilion along the Grand Central Parkway. The same is true of several other pavilions. I saw a photo of the underground World Home after it was demolished and you can see the complete floor plan of the concrete foundation still in place. I believe they just filled it in with dirt and grass. They will NOT find a complete pavilion under there. The major part of the upper section was demolished and photos exist that show this. So, if they think they are going to find a “King Tut tomb” treasure of a buried pavilion they are sadly mistaken.

  4. Alfuso says:

    I went to the 1964 Fair n 1965. They split it over two summer. The big hit was the Ford pavilion where you got to ride through in Mustang convertibles

  5. AEO says:

    It’s ironic that corporations that gave us the Worlds Fair… can no longer afford to do them, or just have no interest in doing them now. On top of that… it a shame our “Regular World” could not afford or want the responsibility of securing a fair like this for two years. It’s amazing to me, with the amount of money I alone have spent with companies like Apple and Verizon, that they don’t have any interest, or perhaps they know something we don’t… like maybe the future doesn’t look that bright, or we can’t or won’t be able to afford the “Future” anyway? At any rate… I’m pretty sure the lone technological surviver of the 1964 Worlds Fair has to be the “Belgin Waffle”?
    One more note… for the last 50 years… it’s been embarressing as a New Yorker, that New York State allowed the New York Pavillion to stand there and deteriorate before our eyes, like a testament to the decay of our local and national infrastructure. We by all rights, should be better than that by now… No?

  6. “And in the wake of these two spectacles, says [Lori] Walters, “we come to the realization that, in fact, technology is not going to make your life better.”

    I won’t make an unequivocal statement that making unequivocal statements are always dangerous and ultimately counterproductive, but that’s usually the case.

    In Making just such a statement, Walters omits a critical word that would have kept her out of online unequivocal purgatory. Her assertion SHOULD have read, “…we come to the realization that…technology is not NECESSARILY going to make your life better.”

    Like many things, technology isn’t inherently good or bad; its value, or destructiveness, is partly intrinsic to what the technology is designed to do, and partly a result of the desire on the part of those with access to it to use it constructively, destructively or, as is too often the case, indifferently or unwisely.

    Cars are a form of technology, and always have been. They are used to get from place to place, but sometimes those operating them end up killing others and/or themselves. Does that mean that cars are inherently evil, or undesirable? Of course not. With technology comes attendant responsibility, and human beings need to understand that their wielding of it is what will ultimately determine how society and posterity judge an invention.

  7. Joe Heimbold says:

    If it weren’t for technology, we wouldn’t be reading the comments above! Today everything is in real time never having to wait for anything. Over the last 20 years I have annually attended the Big trade shows and conventions in Las Vegas. COMDEX (computers & related technology) once had peak attendance of 120,000 and today is no longer… MAGIC (retail clothing etc.) Also had over 100,000 visitors in its hay day. Now there is a fraction of attendees… and soon will be buh bye! Dylan said it right.. “the times they are a changing” and the value of a World’s Fair isn’t there. So the answer to life with all its challenges and excitement lies colorfully packaged in that tablet your holding.

  8. Frieda Deadman says:

    Technology is neither good nor bad, but it is sure a useful tool for the current species of humanity to continue to exterminate itself. Walking in the footsteps of the dinosaur…except that this current species of humanity won’t even leave little birds behind…am I despondent? No, actually, I find it all rather amusing. Humans will never learn. For this earth, it is better we take ourselves away, I believe, and we are.

    What a waste of life the current species of humanity is, so intent upon the afterlife it seems perfectly natural to go about wasting other animals, especially if they are human children and human women, with the mighty machines of war.

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