Driverless Cars: Coming, Ready or Not.

Rinspeed concept car

Manual roll-down windows to embedded entertainment systems and real-time weather reports. Satellite navigation to predictive traffic support, smart parking, and over-the-air upgrades. Cars have come a long way in a relatively short period of time.

Increasingly, automobiles are becoming more complex, transformed from the purely mechanical to connected machines that can interact with the environment, other products, and us.

Driverless cars, the upside

Driverless capability, a combo of old and new technologies, is arguably one of most exciting advancements in the automotive industry to date. It could provide the solutions to some significant problems, from the prevention of traffic accidents to the end of wasted urban space and life-sucking traffic jams.

“If self-driving vehicles become a reality everything from how we move goods to how we move ourselves around is ripe for change,” writes Gary Silberg and Richard Wallace of the Center for Automotive Research in a recent article.

One of the biggest benefits to driverless cars could be safety. A car that’s aware of its surroundings and can judge and avoid potential hazards quicker and more accurately than a human has great potential. By some estimates driverless cars could eliminate up to 82 percent of vehicle crash scenarios involving unimpaired drivers, for instance.

The driverless promise has many automotive manufacturers, as well as environmental and safety groups, spearheading projects and testing their own technology.

Europe based SARTRE (Safe Road Trains for the Environment) is one of the more interesting groups testing out self-driving technology. It’s “road train” concept, whereby a lead vehicle with a professional driver takes responsibility for a platoon of autonomous vehicles, has gained a lot of positive attention.

Are we ready?

Driverless cars may be exciting in theory, but we’re still not sold of the technology behind it. A recent poll by market research firm Harris Interactive, finds that nearly nine out of 10 American adults fear driverless advances, citing hardware and software failures, and concerns over security breaches from hackers and malware.

Leaders in driverless tech

Luxury brands Acura, BMW, Audi, Mercedes-Benz, and Volvo all have some version of driverless tech, or more accurately, driver-assist capability. Honda, GM, Ford, and Toyota have offerings in this area too. Capabilities include advanced cruise control, lane departure warnings, blind-spot monitoring, and emergency braking.

Toyota has some leading edge technology like pedestrian avoidance and braking, vehicle-to-vehicle wireless communications, and a best-in-class lane keeping system. But much of this is still in the testing phase and not available to the public.

Audi’s autopilot feature is one of the best out there. Traffic Jam Assist allows the driver to relinquish control when driving becomes a bore, like in heavy traffic. And the good news, Traffic Assist could be installed in production vehicles within the next two years.

Volvo, known for its safe cars, already has the driverless building blocks in place. The auto company recently announced a large-scale autonomous driving pilot project in partnership with Swedish City of Gothenburg.

The aim of the project is to identify the societal benefits of autonomous driving, as well as help the automaker fine-tune its technology (user interface and cloud functionality).

The first autonomous offering from Volvo will be rolled out in Sweden in the next three years.

Google is probably the closest to what we might think of as a truly autonomous car. It’s years ahead of everyone else in terms of aligning all the technology required for a truly hand-off driving experience. But it’s unfair to compare Google head to head with the rest of the crowd. Google will probably never bring its own branded vehicle to market. Instead it will sell its technology to established automakers like Toyota.

Cars of the future won’t look like cars at all

over-the-air updatesove
over-the-air updates

Today “driverless” cars look a lot like any other car. Steering wheel, pedals, gears, and upright seats are standard for Volvo, Mercedes, Google, and the rest.

But what might a driverless car of the future look like?

Swiss thinktank Rinspeed has some interesting ideas. It’s Xchange concept car, debuted at the Geneva Motor Show last month, has swivel seats that can tilt and slide into 20 positions, letting passengers in the front turn to face backwards, recline, and watch a 32-inch screen.

The steering column can be moved into the center for easier use of an information and entertainment system running the length of the dashboard, which includes two pivoting LCD displays with Internet access and video conferencing capability.

The most challenging part of the design? It was all built inside a Tesla Model S.

It would have been easier in a van or stretch limousine, says Rinspeed.

How do you envision the car of the future?

Learn how smart connected products are transforming manufacturing and stirring innovation, read The Internet of Things ebook.

Image courtesy of Rimspeed

About Anna Giangregorio

Anna Giangregorio has been working in PTC’s marketing department since May of 2011 supporting a variety of different programs in North America. When she isn’t in the office, she likes to travel, walk her dog, and carry on with her quest to find and sample the best Buffalo Wings she can get her hands on. To see more social media posted by Anna, follow her Twitter handle @AnnaG_PTC.
This entry was posted in Automotive, Industry News, Innovation and tagged , , . Bookmark the permalink.

6 Responses to Driverless Cars: Coming, Ready or Not.

  1. Doug / Oakland, CA says:

    Driverless cars may be fine for daily driving and our graying population, but it will never replace the joy of downshifting, accelerating, and the G-force provided by a two seat, convertible sports car on a lovely, windy mountain road.

    • Anna Giangregorio says:

      This is definitely true for some people. One thing to think about that is interesting is how that will change overtime with new generations of drivers. If people who are born in 25 years always have the option of being in a connected car do you think that the “joy of driving” will be as commonplace?

      • Doug / Oakland, CA says:

        I’ve always maintained that the human condition never changes. For example, the roar of the crowd at a modern day sporting event is the SAME sound you would have heard at a Roman coliseum during a gladiator battle. There was likely a Roman coliseum equivalent to today’s Raider’s Black Hole fan area, too. In other words, the human creature remains constant. Our world / environment simply revolves/evolves around us.

        If we can agree on the above, just as there are motorist today that take special pleasure with driving a car then there will still be those outliers in 25 years.

        I will make these predictions about self-driving cars in 25 years.:

        – When teenagers get their driver’s license, many parents, knowing teenage driving is dangerous, will require their teen’s car to always be in self-driving mode. That will be an easy choice, because insurance companies will reward that decision.
        – When the teen finally becomes emancipated, they will go through a phase of driving the car themselves for the novelty; especially teenage boys.
        – As people develop careers and families, they will go back to mostly self-driving mode; seniors especially.
        – Automotive body repair shops will become nearly extinct.
        – You will no longer see LA freeway police chases, because cops will be able to remotely disable a car.
        – Speaking of cops, traffic will automatically pull over to allow approaching emergency vehicles to pass safely.
        – What will become of speeding tickets as a revenue stream for gov’t?
        – Parents will be able to automatically recall a car home, if a car’s GPS reports their daughter has been parked for an exceedingly long time at Lover’s Lane and the cabin environment sensor reports high levels of humidity. That feature will be a $10,000 option that will be quite popular, nonetheless.

      • Anna Giangregorio says:

        Really interesting predictions on how connected cars may influence/ affect law enforcement, insurance, and car shops!

  2. Nancy Pardo says:

    I’ve always enjoyed traveling by train. You get the thrill of the open country without the hassle of driving. Driverless cars offer the same kind of experience.

  3. Pingback: Google’s Driverless Cars Hit the Streets | PTC

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