Over the course of a man’s life, he will run through the morning ritual of shaving his mug anywhere from ten to twenty thousand times. Check my math [Average number of times a man shaves per week (3-7) times the number of weeks in a year (52) times the number of years a man is eligible to shave (U.S. male life expectancy (75) minus males’ rite of passage age (14) = 61)].
Now, how much does the average male spend on razors? My rough estimate: $4,758. Again, check my very crude math [The number of weeks in a year (52) divided by the number of weeks a single razor lasts (2) times the average cost of a single razor ($3) times the number of eligible years (61)].
That’s a big chunk of change to spend on razors. Or is it? Zafirro, a company based out of Portland, Oregon, has a unique product line; razors made of iridium, a rare metal only found in meteorites and artificial sapphires. Because of its durability, iridium is primarily used in rocket engine components. The razor can survive a plunge in lava. The blade—which will never rust—is 5000 times thinner than a human hair and by the sound of it, sharp enough to cut Superman’s whiskers. The cost? $100,000.
“The marketing is being targeted at limited edition luxury product collectors and early adopters who appreciate extremely well made products, regardless of their cost.” says Hayden Hamilton, Chief Executive Officer at Zafirro.
The razor’s design is exquisite; sleek, simple and silvery-white. It’s reminiscent of a Star Wars spacecraft, which is befitting considering the origin of the material to manufacture it.
“To launch our new blades, our aim was to create one of the most impressive consumer products ever made,” Hamilton says, “something that could be equally at home in a Smithsonian technology exhibit or MOMA design exhibition.”
Well, I think I’ll leave this product to the museum curators and the super-rich.
Is it worth it? Would you pay $100,000 for a close shave worthy of the Man of Steel?