June 2011

Mathcad A-Z: J is for Jazz

This Mathcad A-Z entry is going to be different from the others for a few reasons.  The first reason is that Mona Zeftel, our usual contributor, is on vacation so I’m trying my hand at this.  Mona knows a lot more tips and tricks and everything else about Mathcad.  Most of the stuff I know, you guys probably already know! …

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Share Your Thoughts — Best Practices for IP Capture

You may not realize it, but the thinking you do when you’re designing a model – to lighten some braces, or make the finished product easier to assemble – will likely have value that goes beyond your immediate task.  It has so much value, in fact, that it’s typically considered intellectual property, or IP. While it is understood that IP …

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Barbie Brand Takes a Hit Over Rainforest Destruction

Photo from flickr.com/photos/kitkaphotogirl/

It turns out Barbie isn’t the environmentally conscientious modern woman we all hoped she was. Greenpeace recently took on Mattel for packaging Barbie in materials made from endangered rainforests. Greenpeace claims that Mattel is using Asia Pulp and Paper (APP)—which uses wood from Indonesian rainforests—as a supplier, and has mounted an all-out attack on our all-American girl. A humorous but …

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Robotic Arm Inspired by Elephant’s Trunk

Courtesy of Festo

You can’t beat Mother Nature’s design. And Germany-based Festo—a bionics pioneer—has built an entire business around this premise. Most recently, they introduced the Bionic Handling Assistant, the design of which mimics the movement of an elephant’s trunk. This is no small feat. An elephant’s trunk has 40,000 muscles and can move in a multi-directional way. The Bionic Handling Assistant offers …

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New Electric Car Offers a Sustainable Future

streetscooter-unveiling

In May 2011, the StreetScooter Consortium—headed by RWTH Aachen University in Germany—presented its forward-looking electric car concept to the public for the first time. The StreetScooter project—which aims to demonstrate that electrical vehicles can be produced at a competitive price in small batches by a network of supply chain partners without the need for sustained government funding—was launched in December …

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IBM’s Design Philosophy Spawns Next-Generation Electric Car

Photo from Easterbilby at flickr.com/photos/37796451@N00/

What does a 1980s IBM PC have to do with the future of the automotive industry? Well, it plays a key role in the thinking behind StreetScooter, an e-car design that is currently being developed in Germany by a consortium of 30 companies under the leadership of StreetScooter GmbH, a company founded by RWTH Aachen University. The StreetScooter team incorporates …

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Space Exploration: Designing a Future for Young Engineers

My 7-year-old son is always talking about what he wants to be when he grows up. “I want to build spaceships,” he tells me. So when I returned recently from a trip to the National Space Symposium in Colorado Springs with piles of space related swag and a suitcase full of booklets and brochures, he was overjoyed. “I’m taking these …

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If Only Snooki Had Learned to Use Power Tools

In today’s celebrity culture it’s easy to appreciate why the average teenager might believe their only options in life are MTV or the NBA. Introducing children to new experiences and perspectives can redefine how they perceive themselves and their role within society. FIRST Robotics Competition aims to break through cultural stereotypes and put the cool back into engineering and science. …

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Norton Motorcycles Goes Home and Gets a Makeover

Photo from flickr.com/photos/hisgett/

I’ll admit I dig motorcycles and occasionally hang out in Sturgis, South Dakota with generously-tattooed bikers. Is it any wonder I turned out this way when I grew up in the hometown of Norton Motorcycles and had one parked in my front yard for most of my childhood? Norton—known for its racing models—has a very different kind of look and …

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Why it’s Time to Invest in the Electric Car

The StreetScooter

The electric car has been around for quite some time, but somehow it’s never quite caught on. The reasons for this are many—sticker shock at the dealership, concerns over handling and safety, and an irrational fear of running out of juice 50 miles from the nearest outlet. Or could it simply be that it’s way cooler to drive a gas-guzzling …

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